Marketing

Studies show in the automotive industry there is a difference between repeat business and customer loyalty. more

Tradeshows and events are one of the most effective tactic marketers have, second only to website marketing. With approximately 79 per cent of marketers generating sales through event marketing, it’s no wonder it’s such big business. How do they do it? more

With the advent of social media, consumers no longer want to be told what to buy – they want to be involved in the journey. For many businesses working to connect with their audiences, this means that every single piece of content they produce must tell a part of their story. more

It’s a common misconception that the main components of creating a video are simply capturing the content itself and post-production. But there’s more to consider that can influence how the associated costs can be managed and even reduced. more

As part of the customer journey, a customer requires guidance at every stage. These days it’s not only essential to have clear directives on your website and within other marketing pieces – videos are now crucial to capture and show your customer how you can help them at each of these touchpoints. more

Proper video sequencing ensures the right video style, tone and length are viewed at the right time and place on a customer’s journey. Follow these steps to map a video strategy. more

According to the Social Science Research Network, 65 percent of the population are visual learners. This means that a vast majority of users on social networks are looking at, commenting on, and sharing visual content such as images, infographics and videos. All of which have the potential to get your business more attention, especially videos. more

Video has become the ideal avenue for micro-content and as Cisco projects that more than 80 percent of internet traffic will be video by 2021 there’s never been a better time to be producing short, insightful videos for your audience. more

Video marketing has become an essential component for many businesses as audiences now consume the majority of their information and impressions about brands through visuals. Two of the most popular styles of videos are live footage and animation, otherwise known as motion graphics. more

If you are an event marketer, this year is all about changing your vocabulary. Attendees are now participants, events are experiences, and your biggest content producers should be your potential customers. Discover the trends that are shaking up the event marketing world. more

If you want to build brand loyalty and reward your customers for sticking with your brand through thick and thin then customer events, rather than loyalty programs should be your focus. more