As businesses become more digitalized, mapping the customer journey has become essential to their success. The customer journey is an important way to not only closely identify who your audience is, but what their pain points are and how they will interact with your brand, products and services to g… more
In today’s Information Age, when prospective clients come to your website, they come with a limited yet very valuable commodity: their attention. The longer you can hold their attention, the more interest is generated for you/your product/your service, and the more likely you are to convert that… more
Whether you are just starting out as blogger, write for fun or are looking to get into a content rich industry, creating a consistent amount of interesting and informative content is an everyday battle. To rise to the challenge, you need to have the right tools to be able to produce the proper words… more
When creating content for your website, social media or other online communications, you may think that the more facts and information that you provide, the better your message will come across. While everyone loves a strong sense of knowledge, it’s an emotional connection that will really hit home… more